"HOT MAXX" (Script)
These witty, tongue-in-cheek video scripts were written as a part of the "Hot MAXX" campaign. The idea of this campaign was to personify "MAXX", an air fryer oven, using witty innuendos to refer to its fast performance, generous size, and sizzling hot temperatures. The "Hot MAXX" collection of short videos and social media ads are chock-full of humor and double entendres that capture the fun, lighthearted tone of the franchise.